The Event Following the huge success of our World Virtual & Augmented Reality Sports Innovation Summit in San Francisco in November '17 we are delighted to bring The Immersive Technology in Sports & Entertainment Innovation Summit to London on 18-19 April 2018 with a wider focus looking at the business applications and brand engagement opportunities for immersive technology across the sports and entertainment industries.

The global entertainment and media market is set to break $2trillion and the global sports market alone will break $100billion by the end of 2017. Sports, Gaming and Entertainment present the biggest mediums for engagement in the key target demographics for leading consumer facing brands.

As the Sports & Entertainment industries continue to grow, the core challenges remain but are increasingly problematic due to the mass levels of content, consumer choice and omnichannel viewing habits.

Furthermore the sponsorship landscape and activation demands have evolved rapidly. Audiences demands more and subsequently major brands demand more in how they engage and reach them.

How Broadcasters, major sports leagues and content creators can better use technology to engage their audience (or fan base) to present clear metrics of engagement or ‘dwell time’ that necessitate involvement from major brands seeking to reach and connect with the same audience.

The greatest issue for marketers, brand strategists and business development teams is the ability to consistently engage, and maintain engagement with key demographics, notably the 16-25 age group.

The Immersive Technology in Sports & Entertainment Innovation Summit 2018 is about how we make the entire physical world as connected and digitally interactive as the World Wide Web. It lies at the intersection between the digital and physical spaces and is the platform for further engagement and reach.

As we witness the rise and question the relevance of the ‘Experience Economy’ the real world web is the business critical link between customer experience and real value for marketers.

This is the combination of Immersive Reality, Brand Interaction and the Internet of Things – it defines how we target, follow, track and engage with existing and target audiences to optimise new and current campaigns.

The Immersive Technology in Sports & Entertainment Innovation Summit 2018 is about how we realise and define the future and business cases for brand marketing strategy and ROI across the sports and entertainment industries

Key Areas

The Summit Agenda is designed to enable Content Owners, Broadcasters & Brands to come together and share the best collective strategies and insights to capitalize on the commercial potential and execution strategies for Immersive Technology in Sports & Entertainment.

The content is broken down between each group but with natural overlaps.

CONTENT OWNERS

MONETIZATION STRATEGIES: HOW TO SET UP EFFECTIVE COMMERCIAL MODELS TO REALIZE AND OPTIMIZE VR POTENTIAL

FAN / AUDIENCE ENGAGEMENT: HOW TO APPLY IMMERSIVE TECHNOLOGIES TO IMPROVE ENGAGEMENT, REACH & DWELL TIME

EXPERIENCE ECONOMY: THE RISE AND RELEVANCE OF THE SOCIAL ECONOMY AND HOW TO CREATING A BUSINESS CASE

ESPORTS: UNDERSTANDING THE POTENTIAL, WHAT GAMIFICATION MEANS AND HOW TO ACCESS THE OPPORTUNITY

BRANDS

NATIVE BRANDING & INTERACTIVE ENGAGEMENT:HOW IMMERSIVE TECHNOLOGY CREATES UNIQUE, INTERACTIVE AND LONG-TERM USER ENGAGEMENT OPPORTUNITIES

DATA & ANALYTICS: HOW TO USE DATA & ANALYTICS TO MEASURE ENGAGEMENT AND ROI IN VIRTUAL CAMPAIGNS

BRAND DEVELOPMENT: HOW VIRTUAL/AUGMENTED ENVIROMENTS WILL BECOME ESSENTIAL AND OUTRIGHT ASSETS FOR BRAND DEVELOPMENT

REAL WORLD WEB: CONNECTING THE INTERNET OF THINGS WITH IMMERSIVE TECHNOLOGY TO CREATE EMOTIONAL BRAND EXPERIENCES WITH CLEAR ROI