The Event Following the huge success of our World Virtual & Augmented Reality Sports Innovation Summit in San Francisco in November ’17 we are delighted to bring the Summit to London on April 18-19 2018 with a wider focus looking at the business applications and brand engagement opportunities for immersive technology across the sports and entertainment industries.

The global entertainment and media market is set to break $2trillion and the global sports market alone will break $100billion by the end of 2017. Sports, Gaming and Entertainment present the biggest mediums for engagement in the key target demographics for leading consumer facing brands.

We are also witnessing a transition in how audiences consume content, from traditional broadcast to live content streamed over the web, and increasing numbers of OTT-related services bidding for sports and entertainment rights. The role of immersive technologies will have a huge influence over consumer choice and the evolution and commercialisation of OTT services.

The greatest issue for marketers, brand strategists and business development teams is the ability to consistently engage, and maintain engagement with key demographics, notably the 16-25 age group.

The Immersive Technology In Sports & Entertainment Summit is about how we make the entire physical world as connected and digitally interactive as the World Wide Web. It lies at the intersection between the digital and physical spaces and is the platform for further engagement and reach.

As we witness the rise and question the relevance of the ‘Experience Economy’ the real world web is the business critical link between customer experience and real value for marketers.

This is the combination of Immersive Reality, Brand Interaction and the Internet of Things – it defines how we target, follow, track and engage with existing and target audiences to optimise new and current campaigns.

The Immersive Technology In Sports & Entertainment Summit is about how we realise and define the future and business cases for broadcast, brand marketing strategy and ROI across the sports and entertainment industries.

Key Areas

The Summit Agenda is designed to enable Content Owners, Broadcasters & Brands to come together and share the best collective strategies and insights to shape future strategies and capitalize on the commercial potential within Immersive Technology across Sport & Entertainment.

The content is broken down between each group but with natural overlaps.


MONETIZATION STRATEGIES: How to set up effective commercial models to realise and optimise immersive technology

FAN / AUDIENCE ENGAGEMENT: How to apply immersive technologies to improve engagement, reach and dwell time

EXPERIENCE ECONOMY: The rise and relevance of the social economy and how to create a business a business case

ESPORTS: What does Gamification mean in 2018, how big is the potential and how do we realise it?


NATIVE BRANDING & INTERACTIVE ENGAGEMENT: How Immersive Technologies create unique, interactive and long-term user engagement opportunities

DEFINING ‘ROI’ IN EXPERIENTIAL CAMPAIGNS: How to use data & analytics to measure engagement and ROI in immersive and experiential campaigns

BRAND DEVELOPMENT: How Virtual/Augmented/Mixed environments will become essential and outright assets for brand development

REAL WORLD WEB: Connecting the Internet of Things with Immersive Technology to create emotional brand experiences with a direct return on investment