Rick Qualliotine is VP, Emerging Production Platforms and Systems for NFL Media. He joined the NFL in 2015. He is the creative executive overseeing NFL Mediaís virtual reality content in partnership with NFL Films. He leads the team responsible for overseeing all graphics, lighting, music, AR, directors, and sets for NFL Network. He also helps to oversee the NFL Network series Good Morning Football, Madden America, The Madden Majors, and the new Twitter series #NFLBlitz. As part of his responsibilities Rick focuses on identifying and integrating new technology, tools, and platforms to increase the NFLís ability to deepen itís storytelling and connection with fans. In this capacity, he helped create and launch the NFL MediaCruiser Ė NFL Mediaís cutting edge digital broadcast vehicle / experience that is central to upcoming coverage of Thursday Night Football, The NFL Draft, and The Super Bowl.