Sloane Kelley
Sloane Kelley

Sloane leads the content team at PGA TOUR Digital where she's responsible for the strategic direction of digital content across PGATOUR.COM, the TOURís social networks and SkratchTV. Most recently, sheís been driving the TOURís work within the VR space. Prior to joining the TOUR, Sloane worked on the agency side for more than seven years, developing digital strategies for brands like Coca-Cola, Buffalo Wild Wings and Harry Potter movies. A regular on the speaker circuit, her specialty is anticipating trends in the ever-changing digital space and bringing content to life in creative ways.

In 2009, she founded the interactive conference and non-profit Geekend. Prior to her work in digital, Sloane worked in front of the camera as on-air talent and a full-time model, based in New York, London and Paris. Sloane is a graduate of New York Universityís Broadcast Journalism program.

In her spare time, Sloane loves to travel and spend time with her rescue dogs, one of whom has a popular Twitter account.